The bottom line is we want to be great neighbors. Being a part of our communities means sharing what we have with local organizations who are working on the ground level with those in greatest need. That's why we give you the choice of where you would like 2% of your purchase to go. 2% might seem like a drop in the bucket when compared to the great need we see around us; but over a whole year, it can add up to a lot of possibility for non-profits who rely on financial support from their community. Our hope is that the city would be a little bit better because we opened up shop here.